Advertise

Advertising with the Quaker Campus
The Whittier College market is a very profitable one. More than $40 million in
expenditures in the area per year are due directly to the existence of Whittier College.
Whittier has over 1,500 undergraduate students and additionally full time faculty and staff.
Direct student expenditures are approximately $2 million annually. According to
research conducted at UCLA, college newspapers are ranked first as the medium which
most often stimulates a purchase by college students.

About the Quaker Campus
 Published every Thursday (see schedule attached)
 Distribution of 1,200 on and off campus
 Member of the Associated Collegiate Press and the Columbia Scholastic Press
 Whittier College is a private liberal arts college located 18 miles east of Los
Angeles in Whittier, California

Mechanics
 The Quaker Campus is a tabloid-size paper (11 3/8 in. x 17 in.).
 Five two inch (11.5 picas) wide columns per page.
 80 column inches per page.
 Minimum display space is four column inches.

Cancellations
 All advertisement changes and cancellations must be made before the
advertising deadline, which is 5:00 p.m. on Monday prior to the publication date.
 No refunds will be given on advertisements cancelled after the deadline.
 All cancelled advertisements are subject to a $10 service charge to cover
handling and production of the advertisement.

Miscellaneous
Paid political advertisements and advertisements having the appearance of
editorial material will be identified a “Paid Advertisement.”
 All advertisements must carry identification of the sponsor or sponsoring
organizations.
 Mail order advertisements must include a street address.
 Advertiser and/or agent assume liability for advertisements published (including
illustrations, text, claims, etc.) and agrees to assume any and all responsibility for
claims occurring thereafter against the Quaker Campus.

Display Advertising
Local Standard Space Rates

Size Column inches Price
Full Page 80 $300
Half Page 40 $150
Quarter Page 20 $100
Business card 10 $25

National rate

45% Commssionable Rate 1 column inch $9

Bulk discounts

Insertions per semester % off total price
4 5
8 10
10 15
13 20

Production charges

Task Price
Original design $50
Excessive typesetting $5
Reverse, halftones, overlays $10 each

Placement
Placement is neither sold nor guaranteed, but requests for specific page placement are
honored whenever possible.
All advertisements must be received by the Quaker Campus prior to 5:00 p.m. on
Monday the week of publication.

Rate Information
Advertisers without a bulk contract will be charged at local rates. A contract must
be signed with the Quaker Campus to receive a bulk discount.
 Advertisers must fulfill the contracted bulk space within the contracted period
unless their advertising is terminated by the Quaker Campus. Advertisers failing
to fulfill their contract must pay the difference between their contracted rate and
the open local rate for advertisements run during their contracted period.
 Advertising agencies working for national advertisers will be charged the national
rate. These charges are commissionable. Bulk discounts may be applied.
 Advertising agencies working for local or regional advertisers will be charged at
local rates. These charges are not commissionable.

Contact Information
Phone: (562) 907-4254
Fax:
Email: qc@whittier.edu
7214 Painter Avenue
Whittier, CA 90602

2010-2011 Production Schedule
Fall 2010
Issue 1 - September 9
Issue 2 - September 16
Issue 3 - September 23
Issue 4 - September 30
Issue 5 - October 7
Issue 6 - October 14
Issue 7 - October 21 (Homecoming Issue)
Issue 8 - October 28
Issue 9 - November 4
Issue 10 - November 11
Issue 11 - November 18
Issue 12 - December 2
Issue 13 - December 9

January Interim 2011
Issue 14 - January 13

Spring 2011
Issue 15 - January 27
Issue 16 - February 3
Issue 17 - February 10
Issue 18 - February 17
Issue 19 - February 24
Issue 20 - March 3
Issue 21 - March 10
Issue 22 - March 17
Issue 23 - March 24
Issue 24 - April 7
Issue 25 - April 14
Issue 26 - April 21
Issue 27 - April 28